Not All Customers Are Equal: Butterflies And Barnacles
Not all customers are equal. And the notion that the most loyal are the most profitable may not be true. Here's a way to think about loyalty that may help.
Discovering Products rather than Creating Them
I don't create products. I discover them. But discovering products isn't easy - because it takes time, listening and most importantly - leaving my computer.
What if you’re not creative? Invest in this instead…
I meet with folks thinking about a startup. I hear the question. "What if you're not creative?" And I have an answer for them. Here it is.
Say it with me… Recurring Revenue
WordCamps need business tracks so that no one has to reinvent the wheel. Pricing models is but one example. It's all about recurring revenue!
Eat your Veggies: Finding a Product-Market Fit without Programming
Finding a product-market fit can take some work, but now it doesn't have to include programming. Instead, check out TryCelery.com
If you’re going to enter a vertical market, enter it!
WordPress.com just announced that they were going vertical in education. Vertical markets rock, but you have to enter them correctly to be effective. Here are my three guidelines.
Why wait for permission? Bootstrappers get things done.
Why wait for permission? Bootstrappers get things done - they don't wait around for people to tell them their idea is ok, or that they're allowed to start.
Solve the Right Problem
Doing research when creating new products is critical. But sometimes we forget to ask a key question. This makes it hard to solve the right problem.
Product Developers, We’re Asking the Wrong Questions
Do you find that your product launches aren't going smoothly? Maybe it's because as product developers, we're asking the wrong questions. Here's a new set.
Five Tips for Product Managers
After fifteen years of new product development, here are my five tips for product managers.